Not INSPI(RED)
Tuesday, Oct. 24, 10:02 PM
So of course I've sent an email to Apple's PR department – and copied a few news/blog websites on the email as well. Hopefully, i'll receive some response; and hopefully that response will be more than a boilerplate collection of spin and rhetoric.
But it can't just be me who thinks it to be selfish for these multi-million dollar brands to stop short of donating 100% of the proceeds they garner from these campaigns. Right? No matter how genuine the conception of these uber-celebrity initiatives may be – the supporting corporations certainly cannot deny that they reap significantly positive and lucrative marketing gains from these products and campaigns. It's good to give, and I imagine that the recipients in Rwanda or South Africa appreciate it a hundred-fold. But let's be real – from the vantage of our shores and wallets – $10 from a $200 iPod or $17 from a $100 Motorola RAZR or 50% of a Gap t-shirt seems to be a slap in the face of true social responsibility.
JUST GIVE THE WHOLE THING PEOPLE - JEEZE.
How hard would that be?
Honestly – how much hardship would that really cause for anyone on this side of the Atlantic?
How hard would it be to truly JOIN RED
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